Information Architecture Project / Spring Semester 2025
Voyageur Fine Wines: Website Research & Redesign
Client: Voyageur Fine Wines (Course Project)
Role: UX Researcher, UX/UI Designer, Client Presenter
Deliverables: Client Report (PDF) | Client Presentation (Slides)
Client Report
Research
Defined user motivations, frustrations, and goals to align redesign with real customer needs.
User Flows
Developed user flows for shopping, booking, and subscription management to inform clean, intuitive navigation.
Design
Wireframe samples: Homepage, Product Page, Dashboard
Created low-fidelity wireframes that prioritized product discovery, secure checkout, and account personalization.
Power Point Presentation
Opening Slide
Client Brief
Client Brief
Targert Market
Personas
Competitive Analysis
Content Inventory
User Flows
Wireframes
Lo-Fi Prototypes
Conclusion
