Project: Multi-Platform Event Branding
(Posters, Social Media, Show Guides & Banners)
(Posters, Social Media, Show Guides & Banners)
Generic Street Machine Facebook Header
The Challenge
For this project, I was provided artwork from our t-shirt designer, including vehicles and pinstripes. My task was to adapt these elements into posters, social posts, show guides, and digital banners while ensuring the designs remained clear, visually engaging, and adaptable across different formats.
The Process & Iterations
Initial Artwork & Challenges
The original artwork was detailed and visually dense, making it difficult to translate directly into different materials. A busy background limited flexibility across digital and print formats.
Refined Approach
To create a more adaptable design, I redesigned the layout to enhance clarity and balance. Simplified the background to reduce visual noise while maintaining the event’s aesthetic. Optimized the composition for multiple formats, ensuring the key elements (vehicles, dates, locations) remained impactful across print and digital materials.
Final Execution
The revised designs provided more flexibility, allowing the artwork to seamlessly transition across posters, social media graphics, show guides, and banners without losing visual impact.
1080x1080 Instagram Post
Generic Multi-date post
1080x1080 Instagram Post for the Swap Meets that happen during the event.
Tri-fold Show Guide for the St. Paul Show with St. Paul Cover art
